Responsibilities

• Lead the financial growth plan for the Home & Hospitality / Travel vertical, including revenue, margin, and sell-through goals across Specialty and Strategic (National / Key / Regional) wholesale channels.
• Set the commercial strategy for the Home & Hospitality / Travel vertical, grounded in consumer behaviors across in-home rituals, entertaining, beverage occasions, gifting, and on-the-go travel.
• Partner closely with Finance and Demand Planning to build and manage annual, quarterly, and weekly operating plans; adjust strategy quickly to drive performance.
• Translate consumer insight into clear decisions on product focus, channel priorities, and marketing direction.
• Provide strong voice-of-consumer input into product roadmaps, launch timing, and seasonal priorities in partnership with Product Management.
• Own the seasonal GTM plan for the vertical, including line plans, product journeys, and wholesale channel assortments.
• Align assortments and storytelling across Specialty, Strategic/National Accounts, and Regional wholesale partners.
• Work closely with Corporate Sales and DTC leaders to ensure vertical priorities and assortments are reflected appropriately within those channels.
• Define must-win channels and accounts and guide how YETI wins in each.
• Represent the Home & Hospitality / Travel vertical internally and externally with key partners.
• Act as the single point of accountability for vertical strategy and GTM execution, coordinating across Sales, Marketing, Merchandising, and Consumer Insights.
• Partner closely with Demand & Business Planning, Finance, Product Management, Global Marketing, Digital Commerce, Retail, and Supply Chain & Operations.

Requirements

• 15+ years of experience in premium consumer brands, lifestyle, hospitality, travel, or adjacent categories.
• 8+ years leading cross-functional or multi-disciplinary teams.
• Proven ability to translate consumer insight into profitable growth across wholesale channels.
• Strong experience shaping channel strategy and working closely with key retail partners.
• Comfort operating within annual, quarterly, and weekly business rhythms in partnership with Finance and Planning.
• Clear, confident communicator with the ability to influence across functions and levels.

Benefits

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