Responsibilities

• The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel
• The playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives
• Technology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other
• Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator
• A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time
• Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward
• Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow
• Use AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to lead
• Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest
• Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation

Requirements

• A marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner
• A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable
• Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells
• Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple
• An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session
• Steeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscape
• A sharp prioritizer and a builder of trust across cross-functional teams
• 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people
• A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates
• Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®