Own GTM operating rhythms and cross-functional execution to accelerate revenue while standardizing processes across regions and sectors.

• Strategy and Operating Model: Design and run the GTM rhythms that connect initiatives to decisions and revenue.
• Single source of truth: Align definitions across Salesforce, Anaplan, BI, and The Trade Desk with BI, BSA, and FP&A to minimize reconciliation.
• Mechanism design: Translate company goals into GTM OKRs and build signals, narratives, and logs to shorten cycles and improve outcomes.
• PMO for Cross Sector Initiatives: Own the PMO for tentpoles, data/inventory partnerships launches, Annual Planning, and Account Planning.
• Working Backwards planning: Define strategy, scope, objectives, gates, and success metrics with executive sponsors and owners.
• Enable execution at scale: Create reusable playbooks and launch checklists for repeatable cross-functional delivery.
• GTM Readiness and Launch Excellence: Ensure cross-functional readiness at launch across Sales, Client Services, Product, Marketing, Finance, Legal, RevOps, etc.
• Speed to monetization: Tie launches to pipeline and revenue attachments with 30/60/90 day feedback loops and friction reduction.
• Value-based execution: Operationalize deal frameworks, pricing guardrails, and standardized plays for customer outcomes.

Executive Communication and Change Leadership: Lead narrative-focused communications, build executive briefs and decision logs, and drive adoption of new mechanisms.

• Executive communication: Prepare briefs for forums, deliver outcome-oriented readouts, maintain decision logs and trackers.
• Change management: Roll out processes, dashboards, and playbooks with sustained adoption across regions and segments.

People Leadership: Lead high-performing cross-functional teams and build a culture of ownership and rigor.

• Culture of mechanisms: Model ownership, dive deep, bias for action, high standards; reward repeatable systems over one-off fixes.