Responsibilities

• Paid acquisition strategy: Full ownership of growth strategy across Meta, Google Search, YouTube, and other paid channels.
• Media buying systems: Campaign structure, testing frameworks, budget allocation, audience strategy, bid strategy, and optimization systems.
• Acquisition economics: CAC, MER, ROAS, LTV, contribution margin, and overall acquisition efficiency across the portfolio.
• Creative feedback loops: Partnering closely with Creative teams to improve testing velocity, creative quality, iteration systems, and performance insights.
• Attribution and reporting: Improving reporting infrastructure, attribution systems, forecasting models, and decision-making frameworks.
• AI-enabled growth operations: Redesigning campaign management, reporting, analysis, and optimization workflows using AI tools and automation.
• Agency and vendor management: Managing external partners where relevant while maintaining strong internal ownership of strategy and execution quality.
• Team leadership: Raising the operational and analytical standards of the Growth organization while helping develop a stronger bench of talent internally.