Responsibilities - Paid acquisition strategy: Full ownership of growth strategy across Meta, Google Search, YouTube, and other paid channels. - Media buying systems: Campaign structure, testing frameworks, budget allocation, audience strategy, bid strategy, and optimization systems. - Acquisition economics: CAC, MER, ROAS, LTV, contribution margin, and overall acquisition efficiency across the portfolio. - Creative feedback loops: Partnering closely with Creative teams to improve testing velocity, creative quality, iteration systems, and performance insights. - Attribution and reporting: Improving reporting infrastructure, attribution systems, forecasting models, and decision-making frameworks. - AI-enabled growth operations: Redesigning campaign management, reporting, analysis, and optimization workflows using AI tools and automation. - Agency and vendor management: Managing external partners where relevant while maintaining strong internal ownership of strategy and execution quality. - Team leadership: Raising the operational and analytical standards of the Growth organization while helping develop a stronger bench of talent internally. Requirements - 7–10+ years of relevant experience in Growth leadership at scaled DTC brands - 7–10+ years of relevant experience in Performance marketing leadership managing large consumer budgets - 7–10+ years of relevant experience in Agency leadership with deep ecommerce and acquisition expertise - 7–10+ years of relevant experience in Operators who have helped scale brands from early traction to significant revenue scale - Deep paid acquisition expertise. You\'ve managed meaningful spend across Meta and Google and understand how to scale consumer brands without losing efficiency. - Strong operator instincts. - Analytical sophistication. - Creative judgment. - AI fluency. - Hands-on mentality. - Cross-functional leadership. Nice to have - Experience in supplements, wellness, beauty, or consumer subscription businesses - Experience managing eight-figure paid media budgets - Familiarity with modern attribution tooling and MMM frameworks - Experience leveling up junior-heavy organizations - Experience operating across multi-brand portfolios Benefits - Medical, Dental, Vision, and Life Insurance - Fully remote, full-time position - Monthly work-from-home stipend - Generous paid time off program - Discounted products - An amazing team to work alongside