Responsibilities

• Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI.
• Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches.
• Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences.
• Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities.
• Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events.
• Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty.
• Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities.
• Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems.
• Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI.
• Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities

Requirements

• Bachelor's degree or equivalent experience.
• 15+ years of proven success as a data-centric, digital-first, performance marketing leader driving measurable business outcomes.
• Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance.
• Proven experience managing large-scale marketing investments with accountability for ROI and business impact.
• Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / YouTube, Meta, LinkedIn, programmatic).
• Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities.
• Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes.
• Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies.
• Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments.
• Exceptional leadership capability with experience building, developing, and retaining high-performing teams.
• Superior communication, executive presence, and influencing skills.

Benefits

• health, dental and vision coverages starting Day One
• wellbeing programs
• retirement plans with contribution matching
• generous time off
• parental leave
• continuing education
• career growth opportunities
• flexible working arrangements wherever possible