Responsibilities

• Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
• Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
• Build and run account-based programs supporting priority enterprise targets and client expansion
• Develop repeatable plays across target accounts and client populations
• Move from one-off campaigns to repeatable growth systems
• Build a structured testing approach across messaging, sequencing, and programs
• Use performance data to decide what to scale, improve, or stop
• Define how channels work together across campaigns and journeys
• Ensure programs are connected, sequenced, and aligned to clear goals
• Partner with Brand & Experience to raise the bar on messaging and creative quality

Requirements

• 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
• Proven track record driving pipeline and retention outcomes
• Comfortable operating across both enterprise and member-facing growth
• Highly data-driven with a clear approach to testing and iteration
• Strong operator who can move between strategy and execution without losing speed
• Strong cross-functional partner who can influence Product, Sales, and Analytics
• Comfortable using AI tools to accelerate program design, experimentation, and content
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Preferred

• Experience in healthcare, benefits, or regulated environments preferred

Benefits

• A remote and accomplished global team
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan
• Opportunity for equity participation
• We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin