Responsibilities

• Understand and own the full marketing lifecycle.
• Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Align Marketing initiatives to closed revenue.
• Leverage B2C demand to drive B2B sales.
• Create a consistent outbound sales and marketing motion.
• Customer Communication Strategy: Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
• Product Expertise & Enablement: Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
• Market Research & Customer Insights: Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
• Thought Leadership & Advocacy: Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
• Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
• Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
• Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.

Requirements

• Have proven experience as a successful Marketing Director in a SaaS environment driving growth.
• Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
• Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
• Have excellent communication, negotiation, and interpersonal skills.
• Are a self-driven problem solver with a results-oriented approach.
• Have experience with marketing a product in the Chrome Web Store.

Preferred

• Benefits
• 401(k) & Annual Performance Bonus Opportunity.
• Flexible Time Off (FTO) Policy.
• Parental Leave.
• Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
• Divvy Bike Membership.

Benefits

• 401(k) & Annual Performance Bonus Opportunity.
• Flexible Time Off (FTO) Policy.
• Parental Leave.
• Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
• Divvy Bike Membership.