Responsibilities

• Holistic Growth Strategy
• Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth.
• Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel.
• Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy.
• Cross-Functional Growth Pod Integration
• Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap.
• Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics.
• Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts).
• Channel Strategy & Execution Oversight
• Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio.
• Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic).
• Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume.
• ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads.
• Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels.
• Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion.