Senior Director of Growth Marketing

Responsibilities

• Strategy and leadership
• Paid acquisition
• Budget and unit economics
• Creative and briefing
• Retention and lifecycle
• Testing, measurement and reporting

Requirements

• 10+ years in growth or performance marketing, including 3+ years leading a growth team with managers or senior individual contributors reporting to you.
• A track record of scaling a DTC brand through a major growth stage, ideally in subscription, membership, rental or fashion ecommerce.
• Hands-on depth in paid social and search (Meta, TikTok, Google, Pinterest), with experience owning budgets of $1M+ per month or daily spend in the six figures.
• Fluency in subscription economics: CAC, payback, LTV, churn, cohort retention and contribution margin.
• Experience building measurement beyond platform reporting, such as incrementality testing, holdouts, MMM or multi-touch attribution.
• A strong creative eye and a proven system for briefing, testing and scaling performance creative, including UGC and creators.
• Experience owning or partnering closely on lifecycle marketing (email, SMS, onboarding, win-back).
• Comfort with data: you can pull and interpret your own numbers in tools like GA4, Looker or Tableau, and ideally basic SQL.
• Startup or high-growth experience. You are comfortable being both the strategist and the operator.
• Clear communicator who can align a CEO, a designer and a buyer around the same plan.

Benefits

• Health, dental, vision and voluntary life insurance
• 401(k)
• Unlimited PTO
• FashionPass membership