Senior Director, Global Social Media Initiatives

San Francisco, CA (Hybrid)

$206K/yr – $231K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Sephora’s global social and influencer engine with multi-market coordination, global frameworks, and cross‑functional storytelling for big campaigns.

  • Global social governance: build analytics, reporting, and best‑practice sharing across markets.
  • Strategic influence: partner with Global Brand Marketing and Integrated Marketing on social strategy and execution for flagship campaigns.
  • Cross‑market leverage: enable local markets, harmonize frameworks, and drive influencer synergies across markets.

Job Description

Responsibilities

  • Lead and champion Sephora’s key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams
  • Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution
  • Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns
  • Support U.S. Influencer teams on global activations involving international markets and creators
  • Build and scale a global social governance, analytics, and reporting ecosystem to drive insights, learning, and best‑practice sharing across markets
  • Leverage social data and performance insights to inform strategy and decision‑making
  • Spearhead social innovation across markets, including emerging platforms, AI, social commerce, and new creator models
  • Foster cross‑market influencer synergies and partner with global leadership on reputational management across social platforms
  • Evangelize the Sephora community across senior levels of the organization while fostering a collaborative, innovative, and inclusive culture
SEPHORA logo

SEPHORA

Sephora is the world’s leading global prestige beauty retail brand. With over 50 000 talents across 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Founded in 1969
Neuilly-sur-Seine, Île-de-France, FRA
49K employees (3,875 in marketing)