Senior Director, Global Myopia Marketing
CooperVision
Victor, NY (On-site)
$177K/yr - $272K/yrIn-houseFull-timeSenior level12+ years exp.
1 day ago
Senior Director, Global Myopia Marketing
New York, USA (On-site)
$177K/yr – $272K/yrSenior Level12+ years expFull time
Posted 1 day ago
Job Summary
Own the global MiSight brand and drive end-to-end strategy, activation, and portfolio integration across markets.
- Define and lead global MiSight brand strategy and category narrative.
- Translate clinical data into compelling brand stories to drive demand.
- Lead global campaigns and enable regional activation while preserving brand integrity.
Job Description
Responsibilities
- Global Brand Strategy & Category Leadership - Define and lead the global MiSight brand strategy, including positioning, value proposition, and brand architecture
- Establish a clear, differentiated category narrative that strengthens CooperVision’s leadership in myopia management
- Lead development of the Long-Range Plan (LRP) and global marketing strategy for MiSight and the broader myopia portfolio
- Translate complex clinical and scientific data into compelling, customer-relevant brand stories
- Demand Creation & Brand Activation Frameworks - Design global demand generation strategies targeting both Eye Care Professionals (ECPs) and parents/patients
- Develop scalable global campaign platforms, messaging frameworks, and creative territories
- Ensure consistency and excellence across: Advertising and digital ecosystems; Professional education and advocacy programs; Public relations and thought leadership
- Partner with regions to enable locally relevant activation while maintaining global brand integrity
- Portfolio Integration & Innovation Leadership - Define the role of MiSight within the broader myopia management portfolio, ensuring clarity across modalities
- Shape portfolio positioning hierarchy, pricing logic, and segmentation strategy
Requirements
- 12–15+ years in global brand or portfolio marketing leadership
- Proven success leading large-scale, multi-market brands in a B2B2C healthcare or med-tech environment
- Strong track record of: Building global brands and category narratives
- Leading innovation strategy and lifecycle management
- Driving demand creation at scale
- Bachelor’s degree required; MBA/MS preferred.
- Strategic storytelling: Ability to translate clinical science into compelling brand narratives
- Category mindset: Experience shaping and leading emerging or underpenetrated categories
- Influencing leadership: Skilled at driving alignment across complex, matrixed global organizations
- Commercial acumen: Strong understanding of how brand strategy translates to revenue and market share
CooperCompanies
3.8 Glassdoor
Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 40,000 people worldwide.Read our Social Media Guidelines here: https://www.chubb.com/us-en/about-chubb/chubbs-social-media-guidelines.aspxNotre section « À propos » est également disponible en français, ici: https://www.chubb.com/ca-fr/about-chubb-in-canada/a-propos-de-chubb-au-canada.aspx
Founded in 1985
CHE
40K employees (1,063 in marketing)
72% recommend to a friend
84% CEO approval
Salaries
Posted range
$177K/yr – $272K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
834 (2% of company)
Median Career Experience
8 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$9B
Last Raise
$1.3B
Post IPO Debt, 1 years ago
Funding History
- Jul 2024Post IPO Debt • $1.3B
- May 2024Post IPO Equity • $6.7B
- Mar 2024Post IPO Debt • $1B
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$201.4K
Traffic Source Mix
Search
40.2%
Direct
51%
Referral
7.6%
Social
0.3%
Paid
0.8%
Headcount Trend
Current headcount: ~40.4K
News about CooperCompanies
Links
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