Senior Director, Global Integrated Marketing

Oakdale, MN (Hybrid)

Salary Not AvailableSenior Level12+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global integrated marketing leadership to align brand, demand, and regional activation for growth.

  • Own and evolve the global integrated marketing strategy across brand, demand, and regional activation.
  • Must-have: 12+ years in global, matrixed marketing leadership.
  • Standout: Proven ability to translate data into measurable campaigns in B2B or life sciences settings.

Job Description

Responsibilities

  • Lead and evolve the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support measurable business growth.
  • Oversee and develop global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative/campaign execution, including global and regional matrix teams.
  • Partner with portfolio, commercial, and regional leaders to build customer segment-led campaigns, content strategies, and activation playbooks that support pipeline development and sales effectiveness.
  • Drive creative excellence and brand consistency through global content strategy, scalable asset models, creative standards, and effective brand governance.
  • Ensure digital marketing capabilities-including paid media, marketing automation, SEO/SEM, ABM, web properties, and analytics-are integrated into campaign and segment strategies.
  • Serve as a central orchestrator across marketing, sales, regions, portfolio management, and innovation teams to align global strategy with regional execution and improve speed to market.

Requirements

  • 12+ years of progressive marketing leadership experience, preferably within global, matrixed organizations.
  • Demonstrated success leading integrated marketing functions spanning communications, digital, creative, and customer or segment marketing.
  • Proven ability to drive commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance.
  • Experience building, refining, or scaling global marketing operating models, processes, and performance frameworks.
  • Strong executive leadership, storytelling, stakeholder management, and cross-functional collaboration skills.
  • Experience in B2B, regulated, or science-based industries preferred, such as food safety, animal health, diagnostics, life sciences, or related sectors.

Preferred

Benefits

  • A strategic global leadership opportunity with broad influence across marketing, commercial, and regional teams.
  • The opportunity to shape integrated marketing strategy, strengthen global brand consistency, and improve customer engagement at scale.
  • A collaborative, performance-focused environment where accountability, innovation, and continuous improvement are valued.
  • A standard benefits package designed to support employee well-being and professional success.
Neogen Corporation logo

Neogen Corporation

3.0 Glassdoor

Neogen®’s Solutions Can Be Found at Every Step of the Food Chain.Neogen provides a comprehensive range of solutions and services for the food processing, animal protein and agriculture industries, not only helping to protect the world’s food supply, but also enabling our customers to produce more efficiently and effectively than they could before.We are also proud to serve the companion and performance animal industries, as well as the fields of life sciences and toxicology.

Founded in 1982
Lansing, Michigan, USA
47% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Google Ads Budget
$8.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Recent News