Responsibilities

• Position Waters ADx as an innovative IVD leader: Develop and execute global positioning that increases awareness, strengthens brand recognition, and clearly communicates the division’s differentiated value to customers, partners, and the broader diagnostics market.
• Lead portfolio and solution marketing: Build compelling value propositions and integrated campaigns for automation solutions, including Modular Kiestra and Project Centaur, emphasizing throughput, flexibility, modularity, and ease of use; and for informatics solutions, including Synapsis for antimicrobial resistance, review by exception, and emerging-resistance insights.
• Establish disease-state leadership: Create global marketing strategies that position ADx as a recognized leader in sepsis and antimicrobial resistance, cervical cancer and women’s health, endocrinology, newborn screening, and pediatric care.
• Deliver global events and customer engagement: Execute a unified event strategy and consistent Waters ADx branding and messaging across ADLM, ESCMID, ASM, relevant clinical and medical conferences, regional KOL and Innovation Days, and regional user meetings.
• Accelerate digital demand generation: Generate qualified demand through integrated trade show, event, social, and digital-channel strategies, including LinkedIn and other priority platforms.
• Lead Waters–BD integration and brand launch: Direct the Waters Advanced Diagnostics brand launch, rebranding, website migration and launch, eCommerce evolution, and development of a holistic brand identity, messaging architecture, and market positioning for both the division and Waters Enterprise.
• Advance near-term digital commerce opportunities: Identify and prioritize eCommerce and digital initiatives with tangible near-term commercial impact.
• Strengthen marketing capabilities: Assess and round out the capabilities, operating model, and resources needed to support the legacy Clinical Business Unit and the integrated ADx organization.
• Strategic revenue growth and go-to-market leadership: Collaborate with Business Segment and Regional Commercial leaders to shape go-to-market strategies and convert them into actionable, measurable plans that drive top-line growth across global markets.
• Performance-driven campaign management: Establish campaign objectives, measurement frameworks, and operating rhythms that use analytics to improve decision-making, campaign effectiveness, customer engagement, pipeline contribution, and return on investment.

Requirements

• Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
• 10–15+ years of progressive B2B marketing leadership experience with direct accountability for revenue contribution.
• IVD diagnostics industry marketing experience strongly preferred.
• Demonstrated success leading large, matrixed global teams and scaling high-impact campaigns across multiple customer journeys, industries, and geographies.
• Experience managing multimillion-dollar marketing budgets of approximately $10 million, with a record of disciplined investment and performance optimization.
• Expertise in CRM and marketing technology, including Salesforce, marketing automation platforms such as Marketo, and advanced analytics tools.
• Proven ability to build brands, launch integrated global campaigns, accelerate digital demand generation, and translate marketing strategy into measurable commercial outcomes.
• Strong executive presence with exceptional communication, storytelling, and influencing skills.
• Strategic and enterprise-oriented mindset with a bias for action, innovation, and measurable commercial impact.
• Ability to lead through complexity, ambiguity, and organizational change while maintaining focus on customer and business outcomes.