Responsibilities

• Lead PUMA’s global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities.
• Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators.
• Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion.
• Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy.
• Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture.
• Build and manage PUMA’s global network across entertainment, music, sport, film, fashion, gaming, creator platforms and cultural communities.
• Act as senior relationship lead with agents, managers, publicists, stylists, labels, studios, creator agencies and key cultural intermediaries.
• Establish PUMA as a preferred partner for culturally relevant talent through meaningful, long-term and mutually valuable partnerships.
• Design and implement a global operating model for influencer and creator marketing across HQ, regions and markets.
• Establish globais standards for talent identification, vetting, tiering, contracting, usage rights, briefing, approvals, reporting and brand safety.

Requirements

• Bachelor's Degree in Marketing
• 15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships.
• Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture.
• Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems.
• Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour.
• Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach.
• Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through.
• Proven experience leading teams of 10+ people.
• Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour.
• Experience working across global HQ, regional and local market structures.