Responsibilities

• The Senior Director will own experiential strategy and activation for a partnership marketing client in the prediction market category — translating the client’s partnership portfolio into breakthrough live experiences that build brand and drive measurable business growth. The role leads the experiential discipline for the account: setting the activation vision, shaping the annual experiential plan, and directing the cross-functional teams that bring programs to life, from concept through on-site execution and post-program measurement.
• - Define the experiential strategy and annual activation roadmap across the client’s partnership portfolio, ensuring every program ladders to brand and business objectives.
• - Conceive, develop, and sell in signature experiential platforms — activations, hospitality programs, mobile/pop-up experiences, and event IP — that build the client’s brand and create renewable, ownable moments.
• - Collaborate with the larger activation team on activation planning, budget development, creative and content, and on-site management.
• - Serve as senior client counsel, ensuring the client continually receives superior strategic thinking, service, and communication, and that programs, budgets, schedules, and documentation stay on track.
• - Direct the use of the client’s partnership assets within experiential programs — including talent appearances, hospitality inventory, IP usage, and on-site brand presence — and manage the client-property approvals process.
• - Lead measurement for all experiential work: define success metrics up front, manage tracking and recap materials, and translate results into ROI narratives and optimization recommendations.
• - Mentor and develop account and activation staff, setting the standard for on-site professionalism, client service, and craft.

Requirements

• 10+ years of prior experiential experience required
• Demonstrated experience leading experiential marketing, event marketing, brand activation, or integrated agency programs.
• Strong client-service and relationship-management skills, with the ability to serve as a credible senior strategic partner.
• Proven ability to manage multiple complex projects, teams, budgets, and timelines in a deadline-driven environment.
• Experience overseeing program financials, including estimates, invoices, budget tracking, and reconciliations.
• Exceptional communication, presentation, organizational, and problem-solving skills.
• Leadership experience with a commitment to mentoring and developing team members.
• A strategic, detail-oriented, collaborative mindset with a passion for producing outstanding live brand experiences.