Responsibilities

• Develop and implement comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth.
• Collaborate closely with the sales , customer success , and channel partner team s to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns.
• Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.
• Lead the development and execution of ABM /ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities.
• Define, implement, and optimize global strategy for company website(s) aligned with target segments, customer engagement, product, GTM, and growth goals.
• Develop and maintain effective email marketing strategies that support customer engagement and growth goals.
• Identify , implement, and manage marketing technologies that enhance campaign effectiveness, lead generation, and customer engagement , leveraging AI effectively to improve efficiency .
• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.