Responsibilities

• Develop customizable, yet scalable strategic solutions that position our agency as a best-in-class Digital Shelf partner for our clients.
• Lead a team of functional experts to strategize, execute and measure solutions that are focused on ensuring digital shelf content effectiveness and end-to-end digital shelf support is optimized to enable a connected, seamless shopper experience for our clients’ brands and products.
• Core functions include marketplace assessments, full-scale audits, competitive insights, new product launch support, keyword research, SEO- and AEO-optimized copy development, evergreen and seasonal content development, product data management, and content health analysis.
• Lead executive workshops, business reviews, capability showcases, and educational programs that elevate client knowledge and influence strategic investment decisions.
• Lead emerging commerce capabilities including Agentic Commerce, AI visibility, AI search optimization, and governance frameworks that help brands win across AI-powered discovery environments.
• Evaluate, implement, and maximize commerce technology partners and platforms including content optimization, syndication, analytics, AI visibility, and digital shelf measurement solutions.
• Partner with cross-functional teams to drive catalog operations, syndication governance, product information management, and content health programs that improve discoverability, conversion, and operational efficiency across retailers.
• Manage projects towards client budgets, internal billing expectations and P&L goals.
• Identify and develop incremental growth opportunities through retailer assessments, AI/agentic commerce consulting, audits, workshops, operational optimization, and emerging commerce capabilities.
• Provide ongoing thought leadership both internally and externally.

Requirements

• 10+ years experience in Ecommerce, Digital Commerce, Digital Shelf
• Bachelor’s degree in advertising, marketing, or related field
• Experience with regulated categories – Rx, Pharma, OTC, etc
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Ability to effectively engage and influence a variety of audiences; Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances