Responsibilities

• Own eCommerce performance across DTC brands, including revenue targets and core KPIs (CVR, AOV, RPU, revenue per session)
• Establish and lead a weekly trading cadence to identify performance drivers and gaps, and execute against them
• Evolve merchandising, pricing, and promotional strategies to drive growth and profitability
• Partner with Consumer Acquisition & Growth to optimize traffic quality and channel mix
• Help build and scale a CRO capability, a key opportunity area for the business
• Lead structured experimentation efforts (A/B testing, personalization, UX improvements)
• Optimize the end-to-end conversion funnel from landing through checkout
• Leverage customer data and analytics to identify and prioritize opportunities
• Oversee on-site merchandising, product presentation, and content strategy across DTC sites
• Support optimization of the Sit on It Seating site and partner experiences as needed

Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field (or equivalent experience)
• 12+ years of progressive eCommerce experience, including time in DTC or omnichannel environments
• 5+ years of leadership experience, including managing teams and developing talent
• Proven track record of driving eCommerce performance and contributing to P&L ownership
• Experience leading or contributing to CRO and experimentation programs
• Strong familiarity with Shopify ecosystems and modern eCommerce tech stacks
• Solid commercial acumen, including forecasting, trading cadence, and revenue optimization
• Experience operating across multiple brands, categories, or business units preferred
• Strong analytical skills with experience using customer data and performance metrics to drive decisions
• AI-forward mindset, actively leverages AI tools to enhance speed, decision-making, and impact

Preferred

• MBA or advanced degree is a plus
• Experience in home furnishings, lifestyle, or consumer goods categories
• Experience with CX and post-purchase experience as part of the conversion funnel
• Experience with Amazon and marketplace channel management
• Comfort operating in a lean, fast-moving environment without heavy agency support

Benefits

• Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.
• Hybrid Work Schedule: We believe in supporting a healthy work–life balance and offer a flexible hybrid schedule, with remote work on Mondays and Fridays and onsite collaboration on Tuesdays, Wednesdays, and Thursdays.
• Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.
• 401(k): We match 100% up to 3% and then 50% of the next 2% deferred.
• Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!
• Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.
• Employee Discounts: We offer discounts to our employee across all of our product lines.
• Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!
• Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.