Senior Director, Downstream Marketing - Hugo Product Management & US Region Marketing

Responsibilities

• Directs the development of global market requirements, positioning, value propositions, messaging, and downstream product strategy for the Hugo system.
• Leads global Hugo product management across the product lifecycle, including worldwide customer and market research, competitive analysis, segmentation, portfolio and lifecycle planning, product launches, and identification of product or commercial opportunities.
• Represents customer and market needs from regions worldwide in global product planning and works closely with product development, engineering, operations, clinical, regulatory, quality, service, sales, and other partners on Hugo product plans, specifications, launch readiness, and lifecycle priorities.
• Partners with regional marketing teams and the RLM market development leader to incorporate regional insights into global Hugo product strategy and align global launch priorities, product messaging, and commercial resources with regional needs.
• Directs the U.S. Region Marketing team and sets priorities, plans, and measures for Hugo marketing and market development, aligning execution with business objectives and relevant global strategy.
• Leads U.S. launch planning and execution for Hugo, coordinating cross-functional readiness, positioning and messaging, field and customer engagement, and post-launch evaluation.
• Sets Hugo congress strategy for the United States, including priorities, objectives, planning, cross-functional coordination, customer engagement, and assessment of outcomes.
• Directs U.S. customer engagement and market development initiatives that build awareness, support appropriate adoption, address unmet needs, and strengthen relationships with clinicians, health systems, key opinion leaders, professional societies, and other relevant stakeholders.
• Provides strategic marketing and sales support to the U.S. sales organization, translating global Hugo product strategy into U.S. field priorities, launch resources, sales enablement, and customer-facing programs; gathers field feedback and uses it to inform global product plans and U.S. marketing execution.
• Oversees creation and maintenance of Hugo sales collateral and other marketing content for the U.S. commercial organization, ensuring materials support field needs, align with global product strategy and approved positioning and evidence, and are coordinated through applicable review processes.

Requirements

• Bachelor’s degree with at least 15 years (13+ with a graduate degree) of relevant experience in downstream marketing, market development or similar with experience in the medical device space and 10+ years of people, program or project management experience.

Preferred

• Bachelor’s Degree in Marketing, Business, R&D or similar, MBA preferred
• 5+ Years of Director / Senior Director level experience
• Track record of driving results in downstream marketing capacities
• Demonstrated achievement of business goals
• Demonstrated ability to learn technical information and apply technical concepts
• Demonstrated ability to lead and work effectively in a matrix organization
• High level of financial acumen, forecasting and budget management
• Demonstrated experience in strategic planning
• Strong understanding of surgical robotics and product performance
• Strong analytical skills to analyze and complete financial/profitability analysis, project sales forecasts, and quantitative market segmentation models

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package
• Salary ranges for U.S (excl. PR) locations (USD):$228,000.00 - $342,000.00
• This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
• The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location.
• The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , and Simple Steps (global well-being program).
• The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
• Further details are available at the link below: Medtronic benefits and compensation plans