Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Senior Director of Digital Strategy & Ecommerce Automotive
District of Columbia, USA (On-site)
$100K/yrSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a dealership-group marketing function, coordinating campaigns, calendar planning, and leadership to deliver traffic, leads, and ROI while aligning agency partners and executive stakeholders.
- Team Leadership: Manage 3+ marketers, coach performance, and shape cross-location collaboration.
- Campaign Execution: Partner with an external agency to plan, launch, and optimize all campaigns for traffic and leads.
- Performance & Reporting: Track metrics, report to executives, and ensure brand consistency across the group.
Job Description
Responsibilities
- Lead, manage, and challenge a team of 3+ marketing professionals
- Partner closely with our external ad agency to execute and optimize all campaigns
- Maintain frequent communication with dealership senior managers across all locations
- Develop and deliver a rolling 30-day marketing calendar for all group initiatives
- Ensure all campaigns drive traffic, leads, and ROI (sales & service)
- Oversee brand consistency, promotions, and group-wide campaigns
- Track performance metrics and report results to executive leadership
Requirements
- 8–10+ years automotive marketing experience (required)
- Proven experience working in or with automotive dealership groups
- Strong leadership presence with the ability to manage people and influence outcomes
- Deep understanding of digital marketing, lead generation, and vendor management
- Highly organized with strong communication and execution skills
Benefits
- Competitive salary, 100K +++, + performance bonus potential.
- Health, dental, and vision benefits
- Paid time off and holidays
- Opportunity to lead marketing for a top-performing dealership group
- High-impact, visible role working directly with executive leadership
Passport Auto Group
Passport Auto started in 1991, and in the 25+ years we've been in operation, we've developed into a major automotive group in the Washington metropolitan area. We have 9 dealerships and a Collision Center in the DC metropolitan area: - Passport BMW- Passport Nissan of Marlow Heights- Passport Nissan of Alexandria- Passport INFINITI of Alexandria- Passport INFINITI of Suitland- Passport MINI of Alexandria- Passport MINI of Montgomery County- Passport Toyota- Passport MazdaFrom the beginning, Passport Auto Group built a stellar reputation on Superior Customer Service and was one of the first dealers in the DC metro area to provide a service loaner. The Passport Auto Group is not only committed to customer service, but they are committed to their communities, as we couldn't have made it where we are without their support.
