Responsibilities

• The Senior Director, Growth Marketing is the enterprise leader for performance marketing strategy across all channels — Paid Social, Programmatic Display/Video, Paid Search (SEM), YouTube, TV, Digital OOH, and emerging media (e.g., You will own the growth roadmap, forecasting, and budget allocation , orchestrate our agency partners to execute with excellence, and close the loop between audiences, creative, landing experiences, and business outcomes.
• This role partners closely with Marketing Analytics , CRM & Martech , Brand/Creative , Digital (Web/App) , Product , and Business Intelligence teams to set ambitions, measure incrementality, and scale what works.
• You will lead both an external agency and lean but high-performing team of channel leaders, drive a rigorous test-and-learn culture, and steward a data-driven approach to profitable growth (CAC/ROAS/LTV/payback).
• geo and audience prioritization.
• manage budgets and in-month reallocations to deliver CAC, ROAS, payback, and LTV goals in partnership with Marketing Analytics.
• Agency leadership & vendor management: manage platform/DSP relationships; Own the cross-channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll-out criteria.
• Measurement planning & performance storytelling: Partner with Marketing Analytics to define conversion taxonomy, consent-aware tracking (including server-side), dashboards/scorecards, and clear monthly/quarterly readouts; Creative feedback loop: Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment.
• Align growth plans with CRM & Lifecycle, Brand, Product, and Regional teams; Data quality & governance: Ensure data fidelity across pixels/tags, server-side conversions, audience uploads, and offline conversion imports; Compliance & brand safety: Champion privacy-safe targeting and measurement (GDPR/CCPA, ATT), and ensure brand suitability across buys and partners.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• ~12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM.
• ~ Proven agency orchestration experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
• ~ Deep analytics acumen: partnership with analytics on MMM/MTA/incrementality , comfort with GA4/Adobe and BI (Looker/Tableau/Power BI), and executive command of CAC/ROAS/LTV/payback .
• ~ Track record building scalable creative testing systems and landing page/CRO feedback loops.
• Must have a legal right to work in the United States.

Preferred

• affiliate, CTV, and DOOH networks a plus

Benefits

• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop