Senior Director of Digital Performance Marketing

Franklin, TN (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive ROI-focused digital marketing strategy and performance optimization for healthcare growth, with strong leadership, data governance, and cross-functional collaboration.

  • Must focus on ROI-driven attribution, CAC/LTV optimization, and cross-service benchmarks.
  • Leads a data-driven MarTech integration effort with IT and privacy considerations.
  • Works with P&L leaders, admissions, and agencies to align digital efforts with growth goals.

Job Description

Responsibilities

  • Digital and Performance Marketing Strategy
  • Define and execute a modern digital marketing strategy focused on ROI-optimized spend (growth balanced against efficiency) and excellence in execution.
  • Align digital and broader performance marketing efforts with broader growth, admissions, and brand goals, collaborating closely with business development teams, admissions, P&L operational leaders and other marketing functions.
  • Ensure a proactive, insights-driven function that serves as the key digital thought partner for the business.
  • Performance Marketing Optimization
  • Lead development and implementation of a robust attribution model, incrementality testing protocols, and CAC-to-LTV optimization tools.
  • Establish clear ROI-driven benchmarks across service lines and geographies and dynamically reallocate spend to maximize return.
  • Deliver clear, transparent, and high-confidence performance reporting to drive collaboration and continual improvement.
  • Lead key digital marketing adjacencies, including digital growth strategies in support of the field.
  • Marketing Technology & Data Governance
  • In partnership with the Acadia IT team, strengthen data collection and analytics in the context of evolving web browsing privacy laws / cookie restrictions.
  • In partnership with the Acadia IT team, optimize MarTech stack, including CRM integration, call tracking, and consent management.
  • Content & Brand
  • Partner with other marketing teams to continue to strengthen quality of performance marketing content.
  • Implement scalable best-in-class online review and reputation management strategies.
  • Team Development & Cross-Functional Collaboration
  • Lead and evolve a high-performing team with clear roles, accountability, and KPIs.
  • Collaborate across service lines to ensure digital campaigns are clinically appropriate and strategically aligned.
  • Serve as a key partner to P&L owners, marketing agencies, compliance, and executive leadership.
Acadia Healthcare logo

Acadia Healthcare

Headquartered in Franklin, Tennessee, Acadia Healthcare was established in January 2005 to develop and operate a network of behavioral health facilities across the country.Acadia Healthcare’s mission is to create a world-class organization that sets the standard of excellence in the treatment of specialty behavioral health and addiction disorders.Acadia’s management style and philosophy is one of collaboration and flexibility as we create an energetic and team-oriented service delivery system. Our organization values input from employees, physicians, and all strategic alliances. As evidenced in our mission statement, Acadia Healthcare’s mission is to create behavioral health centers where people receive care that enables them to regain hope in a supportive, caring environment. We want Acadia to be synonymous with excellent care, phenomenal customer service and an unparalleled commitment to our patients, staff, physicians, and community.As a leading provider of behavioral healthcare services in the United States and Puerto Rico, Acadia Healthcare operates 253 treatment facilities across 39 states. Our network of treatment facilities offers multiple levels of care for various behavioral health and substance use disorders. At Acadia, our primary goal is to meet patients where they’re at in their treatment process. We do this by providing a multitude of levels of care, including detoxification, residential treatment for addiction, residential treatment for dual diagnosis, acute psychiatric inpatient hospitalization, medication-assisted treatment (MAT) services, and an array of outpatient programming options, ranging from partial hospitalization programs (PHPs) and intensive outpatient programs (IOPs) to traditional outpatient services. Our network of treatment facilities creates greater access to care, reduces the stigma associated with mental illness and addiction, and offers those in our communities a safe environment in which to receive the treatment they need.

Founded in 2005
Franklin, Tennessee, USA
3.2K employees (46 in marketing)

Traffic Signals

Monthly Visitors
29.6K
Traffic Source Mix
Search
50.8%
Direct
42.3%
Referral
5.7%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
37 (1% of company)

Funding

Total Funding
$550M
Last Raise
$550M
Post IPO Debt, 1 years ago

Funding History

  • Mar 2025
    Post IPO Debt • $550M

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