Responsibilities

• Own digital media strategy and investment across paid search, paid social, programmatic, display, affiliate and other performance channels, aligned to business objectives and KPIs.
• Lead full-funnel planning, activation, optimization, forecasting, and budget allocation with a strong focus on acquisition, efficiency, and measurable outcomes.
• Connect digital media plans with upper funnel (e.g., TV, OTT, etc), offline (e.g., Direct Mail), and other channels to support holistic audience, market, and customer planning.
• Partner across GTM, marketing, eCommerce, regional, sales, analytics, product, and other teams to translate business priorities into integrated media plans.
• Lead, mentor, and develop a high-performing team across search, social, programmatic, and related digital media capabilities; establish clear priorities, accountability, and growth plans.
• Serve as the senior lead for media agency and platform partners; set expectations, review plans and budgets, evaluate performance, and hold partners accountable for results.
• Streamline media analytics, reporting, and performance routines to create consistent, decision-oriented views of media effectiveness.
• Turn complex campaign data into actionable insights, compelling narratives, and clear recommendations for business and senior leadership audiences.
• Partner with analytics teams to advance planning and measurement through marketing mix modeling (MMM), attribution methodologies, incrementality testing, experimentation, and campaign measurement.
• Establish KPIs, benchmarks, learning agendas, and reporting standards that connect media activity to customer and business outcomes.

Requirements

• Bachelor's degree in marketing, advertising, business, analytics, or a related field required; advanced degree preferred.

Preferred

• advanced degree preferred