Responsibilities

• Configure and maintain Google Analytics and other web analytics tools
• Build and iterate dashboards to help stakeholders monitor KPIs
• Analyze user behavior and marketing channel performance to generate actionable insights
• Assist in troubleshooting tracking and data collection issues
• Conduct ad hoc analyses and deep dives to support product and marketing decisions
• Lead A/B test planning, execution, and post-test analysis
• Monitor performance metrics and set up alerts for key anomalies
• Partner with cross-functional teams to understand goals and translate them into measurement plans
• Mentor junior analysts on tools, best practices, and analytical approaches

Requirements

• BA/BS in computer science, mathematics, statistics, business or related field, required
• 3+ years of experience in web, marketing, or product analytics, required
• Proficiency in tools like Google Analytics, Looker Studio, Tableau, or Power BI, Claude, required
• Hands-on experience with Google Tag Manager or other tag management systems, required
• Working knowledge of SQL and strong skills in Excel/Google Sheets, required
• Comfortable with troubleshooting tracking issues, debugging, and QA
• Strong communication skills - you can share findings clearly with technical and non-technical audiences

Preferred

• Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY, highly preferred
• Familiarity with A/B testing methodologies and tools (e.g. Optimizely), highly preferred
• Bonus: Familiarity with HTML, CSS, JavaScript, Python, Google App Script, GitHub Actions, a plus!