Responsibilities

• Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
• Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.
• Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
• Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.
• Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
• Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.
• Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
• Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.
• Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates.
• Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal.

Requirements

• 8+ years of B2B digital marketing experience, with at least 3 years in a senior leadership role owning paid media, SEO, and web.
• Demonstrated expertise in AEO and GEO — you've been tracking and optimizing for AI-generated answer surfaces, not just reading about them.
• Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred).
• Proven ability to connect digital spend to pipeline outcomes — you understand attribution, work well with RevOps, and don't hide behind vanity metrics.
• Experience scaling AI tooling across a team — not just using AI yourself, but building processes, workflows, and capability frameworks for others.
• Strong analytical instincts: you read data, form hypotheses, test them, and ship results.
• Executive-ready communication — you can translate digital performance into business impact for ELT and board audiences.

Preferred

• Experience in B2B SaaS, security, or data governance — familiarity with complex, multi-stakeholder buying processes.
• Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal).
• Exposure to Dynamics 365 and Marketo in a pipeline-reporting context.
• Comfort operating in a global org with regional go-to-market nuance (AMER, EMEA, ANZ).
• Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing.