Senior Director, Digital Marketing at Activision | Santa Monica, CA | $148K/yr – $274K/yr

Activision

Senior Director, Digital Marketing

Santa Monica, CA (On-site)

$148K/yr – $274K/yrSenior Level12+ years expOther

Posted 6 weeks ago

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Job Summary

Own the global digital strategy and a high-impact, cross-functional team that drives lifecycle, launches, and audience growth across franchises.

Growth & Ownership: Define multi-channel strategy, investment framework, and KPI-driven performance for global markets.
Organization & Culture: Build a collaborative, accountable digital function with continuous improvement instincts.
Measurement & Impact: Establish analytics and experimentation to tie campaigns to business outcomes and long-term capability building.

Job Description

Define and lead the digital marketing strategy across all franchise touchpoints, including channel priorities, investment frameworks, and performance metrics aligned to business objectives.
Build, lead, and evolve a multi-disciplinary digital organization while fostering a culture of collaboration, accountability, and continuous improvement.
Lead digital strategy for launches and live-service initiatives, establishing scalable frameworks that drive high-quality execution and audience growth.
Oversee lifecycle marketing strategy across acquisition, engagement, retention, and reactivation, including segmentation, personalization, and CRM programs.
Partner with Brand, Product, Studios, Media, Analytics, Community, and Regional teams to align strategy, priorities, and execution.
Define KPIs and reporting frameworks, leveraging analytics and experimentation to optimize performance and connect marketing to business impact.
Identify emerging platforms, technologies, and audience trends while championing experimentation to advance digital capabilities.
Support prioritization of investments, resources, and initiatives to balance long-term capability building with near-term performance goals.

Activision

At Activision, we strive to create the most iconic brands in gaming and entertainment.We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash BandicootTM, Tony Hawk’sTM Pro SkaterTM, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. Ready to Activate Your Future?

Founded in 1979

Santa Monica, California, USA

3.1K employees (699 in marketing)

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