Digital Strategy & Vision: Define and lead the digital marketing strategy across all franchise touchpoints, including channel priorities, investment frameworks, and performance metrics aligned to business objectives. Team Leadership & Organizational Design: Build, lead, and evolve a multi-disciplinary digital organization while fostering a culture of collaboration, accountability, and continuous improvement. Campaigns & Audience Engagement at Scale: Lead digital strategy for launches and live-service initiatives, establishing scalable frameworks that drive high-quality execution and audience growth. Lifecycle Marketing & Player Engagement: Oversee lifecycle marketing strategy across acquisition, engagement, retention, and reactivation, including segmentation, personalization, and CRM programs. Cross-Functional Partnership & Influence: Partner with Brand, Product, Studios, Media, Analytics, Community, and Regional teams to align strategy, priorities, and execution. Performance & Measurement: Define KPIs and reporting frameworks, leveraging analytics and experimentation to optimize performance and connect marketing to business impact. Champion Innovation & Growth: Identify emerging platforms, technologies, and audience trends while championing experimentation to advance digital capabilities. Strategic Planning & Resource Allocation: Support prioritization of investments, resources, and initiatives to balance long-term capability building with near-term performance goals.