Responsibilities

• Digital Strategy & Vision: Define and lead the digital marketing strategy across all franchise touchpoints, including channel priorities, investment frameworks, and performance metrics aligned to business objectives.
• Team Leadership & Organizational Design: Build, lead, and evolve a multi-disciplinary digital organization while fostering a culture of collaboration, accountability, and continuous improvement.
• Campaigns & Audience Engagement at Scale: Lead digital strategy for launches and live-service initiatives, establishing scalable frameworks that drive high-quality execution and audience growth.
• Lifecycle Marketing & Player Engagement: Oversee lifecycle marketing strategy across acquisition, engagement, retention, and reactivation, including segmentation, personalization, and CRM programs.
• Cross-Functional Partnership & Influence: Partner with Brand, Product, Studios, Media, Analytics, Community, and Regional teams to align strategy, priorities, and execution.
• Performance & Measurement: Define KPIs and reporting frameworks, leveraging analytics and experimentation to optimize performance and connect marketing to business impact.
• Champion Innovation & Growth: Identify emerging platforms, technologies, and audience trends while championing experimentation to advance digital capabilities.
• Strategic Planning & Resource Allocation: Support prioritization of investments, resources, and initiatives to balance long-term capability building with near-term performance goals.

Requirements

• 12+ years of experience in digital marketing or audience engagement, with leadership of high-performing teams and global, consumer-facing brands
• Proven track record developing and executing integrated digital strategies that drive growth, engagement, retention, and measurable business impact
• Experience in gaming, entertainment, or similarly highly engaged ecosystems, with strong understanding of lifecycle and community-driven models
• Demonstrated ability to operate across global markets and align regional teams to deliver scalable, locally relevant execution
• Deep expertise across digital disciplines, including social, content, lifecycle marketing, CRM, and audience segmentation
• Strong understanding of platform ecosystems, creator/influencer strategies, emerging technologies, and evolving consumer behavior
• Experience integrating acquisition and lifecycle marketing with fluency in analytics, attribution, and performance measurement frameworks
• Strategic, collaborative leader with strong executive presence, communication skills, and a track record of influencing stakeholders and developing talent

Preferred

Benefits

• - Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• - 401(k) with Company match, tuition reimbursement, charitable donation matching;
• - Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• - Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• - If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.