Senior Director, Digital Marketing at Activision | Santa Monica, CA | $148K/yr – $274K/yr

Activision

Senior Director, Digital Marketing

Santa Monica, CA (On-site)

$148K/yr – $274K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the digital strategy and measurement backbone across a global, multi-franchise ecosystem, then lead a growing, cross-disciplinary team to execute with impact.

Own digital strategy, channel mix, and KPI framework across all touchpoints to drive sustainable growth.
Lead a multi-disciplinary team and partner with Brand, Product, Studios, Analytics, and Regions to align priorities and scale execution.
Drive lifecycle marketing and CRM programs that optimize acquisition, retention, and reactivation at scale.

Job Description

Responsibilities

Digital Strategy & Vision: Define and lead the digital marketing strategy across all franchise touchpoints, including channel priorities, investment frameworks, and performance metrics aligned to business objectives.
Team Leadership & Organizational Design: Build, lead, and evolve a multi-disciplinary digital organization while fostering a culture of collaboration, accountability, and continuous improvement.
Campaigns & Audience Engagement at Scale: Lead digital strategy for launches and live-service initiatives, establishing scalable frameworks that drive high-quality execution and audience growth.
Lifecycle Marketing & Player Engagement: Oversee lifecycle marketing strategy across acquisition, engagement, retention, and reactivation, including segmentation, personalization, and CRM programs.
Cross-Functional Partnership & Influence: Partner with Brand, Product, Studios, Media, Analytics, Community, and Regional teams to align strategy, priorities, and execution.
Performance & Measurement: Define KPIs and reporting frameworks, leveraging analytics and experimentation to optimize performance and connect marketing to business impact.
Champion Innovation & Growth: Identify emerging platforms, technologies, and audience trends while championing experimentation to advance digital capabilities.
Strategic Planning & Resource Allocation: Support prioritization of investments, resources, and initiatives to balance long-term capability building with near-term performance goals.

Activision

At Activision, we strive to create the most iconic brands in gaming and entertainment.We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash BandicootTM, Tony Hawk’sTM Pro SkaterTM, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. Ready to Activate Your Future?

Founded in 1979

Santa Monica, California, USA

3.1K employees (699 in marketing)

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