Senior Director, Digital Marketing

Santa Monica, CA

$148K/yr – $274K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the digital marketing strategy and global audience growth for a franchise-focused ecosystem, aligning cross-functional partners and lifecycle coherence from acquisition to reactivation.

  • Own digital strategy across channels, investment framework, and performance metrics with global reach.
  • Lead a multi-disciplinary team to build scalable campaigns, lifecycle programs, and CRM-driven personalization.
  • Influence Brand, Product, Studios, and Analytics to tie marketing to measurable business impact across markets.

Job Description

Own the digital marketing strategy and global audience growth for a franchise-focused ecosystem, aligning cross-functional partners and lifecycle coherence from acquisition to reactivation.

  • Own digital strategy across channels, investment framework, and performance metrics with global reach.
  • Lead a multi-disciplinary team to build scalable campaigns, lifecycle programs, and CRM-driven personalization.
  • Influence Brand, Product, Studios, and Analytics to tie marketing to measurable business impact across markets.
Activision logo

Activision

At Activision, we strive to create the most iconic brands in gaming and entertainment.We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash BandicootTM, Tony Hawk’sTM Pro SkaterTM, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. Ready to Activate Your Future?

Founded in 1979
Santa Monica, California, USA
3.1K employees (699 in marketing)