Responsibilities

• Media Strategy & Market Execution: - Lead the development and execution of Visa's brand media strategy across LAC, including investment governance, audience strategy, channel mix optimization, performance measurement, and accountability. - Oversee media planning and activation across addressable video, programmatic, paid social, search, linear and addressable TV, audio, and out-of-home across LAC markets. - Partner with the global media agency to embed audience-first planning frameworks and drive continuous improvement in media effectiveness and efficiency. - Manage media investment recommendations for major sponsorship activations, tentpole moments, and partnership platforms across the region. - Lead and develop internal media experts and manage external agency resources to ensure consistency, rigor, and measurable outcomes across all markets. - Partner with Finance and Analytics to articulate learning agendas, expected outcomes, and investment trade-offs with clear accountability to business results.
• Content, Social & Creator Strategy - Define and execute Visa's content and social media strategy across LAC, establishing scalable, always-on content ecosystems that strengthen cultural relevance and brand preference. - Lead creator partnership strategy, positioning creators as strategic partners with clear partnership models and activation playbooks adapted for regional markets. - Build consistent, locally relevant content and social strategies that help Visa show up with cultural relevance and speed across diverse LAC markets. - Drive AI-enabled content innovation to improve speed, quality, personalization, and scalability of content production across the region. - Champion a disciplined test-and-learn agenda across content and creator-led initiatives to continuously evolve performance and effectiveness.
• Marketing Services Media - Scale media as a client-facing capability through repeatable, audience-led, and commercially viable solutions that support revenue growth and strengthen Visa's Marketing Services value proposition. - Partner with Marketing Services, Sales, Client Marketing, Consulting, and market teams to develop packaged media solutions with clear commercial and measurement standards. - Translate Visa's major sponsorship platforms and partnership assets into client-ready media offerings with clear audience overlays and performance measurement. - Support growth of Visa's Marketing Services business by improving speed, quality, consistency, and scalability of media solutions across the region.
• Digital, CRM & Consumer Engagement - Advance Visa's Direct-to-Consumer strategy, CRM capabilities, lifecycle marketing, personalization, marketing technology, and responsible first-party data activation across LAC. - Drive VM360 adoption and personalized engagement at scale, building long-term consumer relationships through data-driven communication strategies. - Establish frameworks for audience segmentation, personalization, and engagement measurement that deepen consumer engagement and improve outcomes across digital touchpoints. - Partner with Technology and Data teams to advance marketing technology capabilities and responsible data practices.
• Innovation & AI-Enabled Marketing - Champion experimentation, test-and-learn models, automation, AI-enabled creative and media capabilities, and new ways of working that improve speed, relevance, and effectiveness. - Lead Visa's digital innovation agenda across LAC, identifying and scaling emerging technologies, platforms, and AI-enabled capabilities that drive consumer relevance and marketing effectiveness. - Design and lead structured test-and-learn programs that explore new formats, technologies, and partnership models with clear hypotheses and learning objectives. - Champion technology solutions that enable modular content systems, scalable creator collaboration, automated production, and smarter distribution across partners and platforms.
• Sponsorship & Partnership Media Integration - Support the integration of sponsorships, partnerships, product priorities, content, and media to create high-impact consumer experiences and client value. - Develop media and content activation frameworks for regional and global sponsorship platforms that maximize reach, relevance, and return. - Partner with Sponsorships and Partnerships teams to ensure media and content strategies amplify partnership investments and deliver measurable outcomes.
• Leadership & Culture - Build, mentor, and lead a high-performing regional team focused on media excellence, content innovation, and digital transformation. - Establish clear ways of working that connect regional strategy with market execution across all pillars. - Foster a culture of curiosity, experimentation, collaboration, and accountability across all teams. - Operate effectively within a complex, matrixed regional organization, influencing without direct authority across markets and functions.
• What Success Looks Like - Visa's LAC media portfolio consistently delivers measurable brand impact, business performance, and efficiency with clear accountability to financial outcomes. - Content and social ecosystems drive cultural relevance, engagement, and brand preference across priority audiences and markets. - Marketing Services media solutions are audience-led, repeatable, scalable, and widely adopted across clients in the region. - DTC and CRM capabilities drive measurable consumer engagement, lifecycle value, and personalization at scale. - AI-enabled innovation is embedded across media, content, and digital capabilities, positioning LAC as a future-ready marketing organization. - Sponsorship and partnership platforms are amplified through integrated media and content activation. - Strong partnership with market teams ensures regional strategies translate effectively into local execution.

Requirements

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Preferred

• Deep expertise in paid media strategy, content marketing, digital engagement, CRM, and investment management across multiple markets.
• Experience managing media campaigns in financial services, technology, fintech, or payments categories through in-house marketing, agency, or media roles.
• Proven track record driving brand and performance outcomes through audience-led, data-driven media across planning, activation, optimization, and measurement.
• Experience leading adoption of AI-enabled tools and automation to improve audience insight, content production, planning, optimization, and measurement.
• Strong financial and commercial acumen with comfort owning large media budgets across multiple markets.
• Demonstrated success operating within complex, matrixed regional organizations with ability to influence across functions and seniority levels.
• Strong executive communication skills; able to influence senior stakeholders and cross-functional partners.
• Experience building and leading high-performing teams across multiple geographies.
• Fluency in English and Spanish required; Portuguese preferred.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.