Responsibilities

• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
• Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of digital media strategy.
• Provide thought leadership, competitive benchmarking, industry insights, and best practices.
• Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
• Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
• Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business outcomes.
• Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to collaborate on solutions.
• Oversee the development of team members, including reviews, constructive feedback, and identifying career growth paths.
• Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search, Programmatic, Video, Audio, and Social Media.
• Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.

Requirements

• 10+ years of experience in Digital Media/Marketing
• Proven track record of successfully leading and implementing digital transformation initiatives in complex organizations
• In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content management systems, analytics tools, and marketing automation
• Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into actionable digital strategies
• Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to execute excellent marketplace relationships
• Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while championing accountability
• Foster growth with team members to develop skill sets both within and beyond their titled disciplines
• Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result
• Process and detail-oriented
• Willingness to embrace change – ways of working, processes, tools, etc.