Senior Director, Demand Generation

Austin, TX (Hybrid)

$200K/yr – $240K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the cybersecurity demand-gen engine with ABM, multi-channel campaigns, and data-driven optimization across global markets, tightly aligning with Sales and product marketing to drive high-quality pipeline.

  • Demand Generation Strategy: own strategy and execution to move awareness, engagement, and demand into revenue.
  • ABM and Sales Alignment: target high-value accounts and coordinate with sales for pipeline impact.
  • Global Content & Budget: partner on audience-specific content and manage budget for ROI.

Job Description

Responsibilities

  • Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions.
  • ABM: Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account.
  • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel.
  • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders.
  • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts.
  • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences.
  • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments.
  • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.
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SecurityScorecard

2.9 Glassdoor

Funded by world-class investors, including Evolution Equity Partners, Silver Lake Partners, Sequoia Capital, GV, Riverwood Capital, and others, SecurityScorecard is the global leader in cybersecurity ratings, response, and resilience, with more than 12 million companies continuously rated.Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard's patented rating technology is used by over 25,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight.SecurityScorecard makes the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. SecurityScorecard is listed as a free cyber tool and service by the U.S. Cybersecurity & Infrastructure Security Agency (CISA). Every organization has the universal right to its trusted and transparent Instant SecurityScorecard ratingFounded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix security risks across their externally facing digital footprint.SecurityScorecard is the only provider of instant cyber risk ratings that automatically map to vendor cybersecurity questionnaire responses - providing a true 360 degree view of risk. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate security risk to their boards, employees and vendors. To receive an email with your company’s current score, please visit instant.securityscorecard.com.

Founded in 2013
New York, New York, USA
618 employees
44% recommend to a friend
42% CEO approval

Traffic Signals

Monthly Visitors
156.2K
Monthly Google Ads Budget
$54.8K
Traffic Source Mix
Search
31.8%
Direct
28.7%
Referral
6.4%
Social
3.2%
Paid
0.4%

Headcount Trend

Current headcount: ~619

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$292.2M
Last Raise
$180M
Series E, 5 years ago

Funding History

  • Mar 2021
    Series E • $180M
  • May 2020
    Series Unknown
  • Jun 2019
    Series D • $50M

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