Responsibilities

• Own revenue and pipeline targets with full accountability for marketing-sourced revenue that meet or exceed monthly and annual plans; proactively reforecast and reallocate investment in response to market shifts, performance signals, and business priorities.
• Define and manage a multi-million-dollar demand generation budget across paid media, digital acquisition, online events, and third-party programs, driving pipeline volume and quality with optimal ROI and ROAS across all business segments.
• Establish clear revenue contribution metrics, attribution frameworks, and reporting cadences that give Sales and executive leadership real-time visibility into marketing’s impact on revenue outcomes.
• Lead rigorous performance analysis and scenario planning across the full funnel—from impression to closed/won—to anticipate pipeline gaps, identify revenue risk, and adapt plans with speed and precision.
• Lead Paylocity’s strategy for AI Search Optimization, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)—ensuring Paylocity earns prominent, authoritative presence in AI-generated responses across platforms including ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini.
• Drive AI-native strategies that optimize brand visibility in zero-click and conversational search environments, building structured data, topical authority, and source credibility that AI systems surface to B2B buyers.
• Oversee the evolution of organic search strategy from traditional SEO toward an integrated GEO/AEO model, tracking AI-attributed traffic, citation share, and brand mention velocity in generative responses.
• Keep Paylocity at the forefront of AI visibility by benchmarking against top-performing B2B SaaS companies and rapidly integrating emerging capabilities that improve reach, relevance, and revenue impact.
• Set the digital marketing strategy and execution plan across the full prospect journey, including paid search, paid social, programmatic, retargeting, video, connected TV, organic, AI search, website, email, and lifecycle marketing channels.
• Achieve monthly lead generation and funnel conversion targets to drive revenue targets for inside sales and field across our SMB, mid-market and enterprise
• Design and activate signal-based, buyer-intent-driven advertising programs that leverage first-party data, intent signals (G2, 6sense), and buying committee insights to intercept in-market accounts at the moment of highest purchase propensity.

• Build well-orchestrated, full-funnel nurture and acquisition journeys—from awareness through pipeline conversion—tailored to top, mid, and bottom-of-funnel stages and informed by real-time behavioral data.
• Support digital marketing execution of quarterly demand generation plans in partnership with content, events, and field marketing teams, driving advertising programs around strategic market moments that amplify pipeline creation and revenue impact.
• Lead the strategy for data-driven digital campaigns that bring Paylocity’s brand, differentiated messaging, and proof points to life across digital channels and resonate powerfully with HR and business decision-maker audiences.
• Continuously monitor market trends, buyer behavior shifts, dark funnel signals, and competitive dynamics to adapt programs and maintain Paylocity’s relevance and competitive advantage.
• Drive funnel optimization across all stages—lead capture, scoring, qualification, and nurture — in close partnership with Marketing Operations, SDR, and Sales leadership to maximize conversion velocity and quality.
• Establish shared pipeline and revenue metrics with Sales and SDR leadership, ensuring demand generation programs are tightly aligned to segment-level revenue targets and quota attainment expectations.
• Influence website conversion strategy to ensure digital experiences are optimized to convert AI-era buyers who arrive with higher intent and less tolerance for friction.
• Influence the strategic roadmap and governance for the demand generation technology stack, including martech evaluation and AI tool adoption, ensuring investments drive measurable performance gains.
• Recommend improvements to marketing automation, personalization engines, and analytics infrastructure to elevate targeting precision, campaign performance, and operational efficiency.