Responsibilities

• Build an AI-powered GTM Engineering Center
• Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth
• Standardize planning, execution, and measurement across segments, and routes to market, and operationalize best practices from high-performing demand organizations
• Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks
• Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards
• Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product
• Lead a multi-channel acquisition mix for awareness and acquisition
• Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously
• Establish standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance, with tight QA and instrumentation
• Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency
• Own planning, budget management, and performance reporting and build a high-performing team with deep skills in analytics, automation, and AI-enabled marketing
• Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability, and continuous improvement
• Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations