Senior Director, Data Center Marketing

District of Columbia, USA (Hybrid)

$175K/yr – $210K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

Job Summary

Own and drive PowerHouse Data Centers marketing strategy across multiple channels, coordinating with AREP teams to maintain brand standards, while leading external affairs for project-level public relations and coordinating with agencies and JV partners.

  • Lead development of messaging, market intelligence, and collaterals for data-center markets.
  • Oversee digital platforms, budget, and performance reporting to guide integrated marketing efforts.

Job Description

Responsibilities

  • Own the marketing strategy for PowerHouse Data Centers, translating it into integrated, multi-channel programs, and set priorities and brand standards through delivery. Champion the AREP and PowerHouse brand across voice, tone, and design.
  • Partner with leasing, business development, and acquisitions to build deal-advancing tools, including pitch and tour decks, fact sheets, and tenant-facing collateral. Serve as marketing lead for data center projects and single point of contact for external agencies and JV partners.
  • Develop sales-ready messaging, value propositions, and market/competitive intelligence for PowerHouse markets and submarkets.
  • Directly manage the External Affairs lead on project-level public affairs; coordinate with the SVP on broader public affairs involving regulators, government, or sister-portfolio work.
  • Coordinate within AREP's Integrated Marketing Communications team, briefing and directing shared creative, communications, and project-management resources across business lines.
  • Partner with the senior communications coordinator on PR and communications; route scheduling and delivery through the marketing project manager.
  • Guide PowerHouse's digital platforms, manage the data center marketing budget, and report on performance.
  • Perform other integrated marketing duties as assigned.

Requirements

  • 10+ years of proven success in marketing, including 3+ years in the data center industry.
  • Bachelor's Degree; Marketing, communications, or related field of study, or additional experience in lieu of degree.
  • Strong knowledge of the Commercial Real Estate (CRE) and Infrastructure/Data Center Industry; across prime data center markets & surrounding submarkets.
  • Experience with project management platforms such as Asana or Smartsheet.
  • Expert in Microsoft 365 and Adobe Creative Suite; candidates with strong experience with content management systems and email marketing tools are strongly encouraged to apply.
  • Strong peer and resource network is essential.
  • Knowledge Skills & Abilities: Excellent cross-matrix team collaboration skills, and ability to work in a fast-paced, entrepreneurial environment as a hands-on contributor and consensus driver.
  • Knowledge Skills & Abilities: Excellent time management skills, attention to detail, and commitment to follow through.
  • Knowledge Skills & Abilities: Excellent organizational skills, with meticulous attention to detail and focus through to project close-out.
  • Knowledge Skills & Abilities: Excellent written and verbal communication skills and a record of strong client service.

Preferred

  • Candidates with Agency experience are strongly encouraged to apply.

Benefits

  • We offer a competitive benefits package that includes medical, dental, and vision coverage for you and your eligible family members, Paid Time Off (PTO), a Flexible Spending Account (FSA), life and supplemental life insurance, and short- and long-term disability insurance.
  • Our package also includes a 401(k) plan with an employer match, Employee Assistance Program, an Employee Discount Program, and Financial Wellness Service.
  • AREP offers a competitive benefits package that includes medical, dental, and vision coverage for you and your eligible family members, a Flexible Spending Account (FSA), life and supplemental life insurance and short and long-term disability insurance.
  • Our package includes Paid Time Off, Parental Leave, 401(k) plan with employer match, Employee Assistance Program and Employee Discount Program.
American Real Estate Partners (AREP) logo

American Real Estate Partners (AREP)

3.1 Glassdoor

We create places where people prosper. And our success starts with yours. Headquartered in the Greater Washington metropolitan area, AREP is a highly experienced institutional fund manager and real estate partner specializing in the repositioning and development of data centers, residential, industrial and office assets in key markets across the country.Since our founding in 2003, we have deployed over $13B across targeted geographies and acquired more than 34M SF of class-A real estate, and we have over 25 million SF of assets currently under management. Our vertically integrated real estate platform and experienced management team provide exceptional expertise in all ownership disciplines, from acquisition, development & construction management to asset management, leasing, marketing & repositioning, property management, and engineering. By leveraging this expertise and the firm's long-standing strategic relationships, we remain at the forefront of real estate innovation, maximizing investment and enhancing performance to provide surplus value for our investors, partners, and customers.#WeAREPeople

Founded in 2003
McLean, Virginia, USA
178 employees (3 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$175K/yr – $210K/yr

Taken straight from the job posting.

See all American Real Estate Partners (AREP) salaries

Marketing Team

Marketing Team Size
3 (2% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.7K

Headcount Trend

Current headcount: ~178

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Senior Director, Data Center Marketing

American Real Estate Partners (AREP) · District of Columbia, USA · Hybrid