Senior Director, Creative Strategy

New York City, NY (On-site)

$125K/yr – $165K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and shape the intersection of strategy and creativity for high impact campaigns, with heavy client leadership and cross-functional influence across an agency-scale team.

  • Strategic & Creative Leadership: Align data-grounded insights with bold storytelling to drive campaign ideas from concept to client-ready execution.
  • Senior Partnership and Presentations: Own priority accounts, present with authority, and steer discussions toward long-term brand outcomes.
  • Team and Process Leadership: Manage the Creative Strategy division, scale workflows with PM partners, and maintain brand consistency across complex proposals.

Job Description

Responsibilities

  • Strategic & Creative Leadership: Bridging the Gap: Serve as the connective tissue between strategic rigor and creative execution. Whether leading with a strategic approach or a creative concept, you ensure the two are seamlessly integrated, guaranteeing that every big idea is grounded in data and every insight is brought to life through compelling storytelling.
  • Creative Ideation & Framing: Lead brainstorms with expert, culturally-relevant creative thinking. Translate cultural insights into compelling campaign narratives and guide teams to connect these insights to client briefs to ensure ideas are sellable and actionable.
  • Creative Stewardship: Operate as a senior creative voice in the room. Provide sound feedback on creative concepts, maintain brand consistency across all deliverables, and ensure the final product meets both creative and strategic criteria.
  • Senior Partnership (Client & Account Management): Act as the primary contact for priority accounts. Build confidence with sophisticated clients by understanding their business goals and serving as a steady, poised partner who can pivot thinking and adjust style when necessary.
  • Communication & Presentation: Lead client presentations with clarity, compelling narratives, and authority. Confidently present the rationale behind creative decisions, proactively offering new solutions and steering client conversations toward long-term brand success.
  • Team Leadership & Partnership: Lead the Creative Strategy division in all aspects of creative vision, strategic direction, and client communication. Partner in lockstep with the Director, Project Management, who oversees day-to-day operations and ensures your creative and strategic guidance is executed efficiently.
  • Cross-Functional Collaboration: Serve as a master collaborator across departments. Recognize key stakeholders, lead meetings to work through complex proposals, and bridge the gap between business goals and creative execution.
  • Operational Optimization: Collaborate with the Director, Project Management to ensure creative processes are efficient and up-to-date. Implement feedback loops for post-sale learnings that integrate into future strategy and streamline workflows for high-volume, high-complexity proposals.

Requirements

  • 10+ years of advertising/creative experience, with a background that demonstrates mastery in both digital/social strategies and creative campaign development.
  • Dual-Threat Profile: If Strategy-First: you possess a demonstrated ability to think creatively, speak the language of social video production, and coach creative teams.
  • Dual-Threat Profile: If Creative-First: you possess a deep understanding of data, consumer insights, and business dynamics, with the ability to build a strategic rationale behind creative work.
  • Technical Proficiency: Deep understanding of current marketing platforms (with an expertise of social platforms), digital best practices, and cultural trends (macro and micro). Ability to analyze content performance data to anticipate consumer needs.
  • Presence: A 'voice in the room' personality who can manage high-pressure, client-facing environments with poise and confidence.
  • Leadership: Demonstrated experience building, managing, and inspiring large, cross-functional teams to achieve ambitious company goals.

Benefits

  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
Gallery Media Group logo

Gallery Media Group

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift. Gallery Media Group is the parent company to PureWow, a social portfolio of 50+ brands including @cocktails, @moms, and @recipes, and an experiential arm, Gallery House, that pops up during cultural moments for brands and creators to collaborate for content. The Company also has a robust influencer marketing business with a vast creator network. The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Founded in 2009
New York, New York, USA
161 employees (82 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
29.2%
Direct
47.1%
Referral
6.5%
Social
15.4%
Paid
1.5%

Headcount Trend

Current headcount: ~161

Marketing Team

Marketing Team Size
62 (39% of company)
Marketing Roles Posted (Last 30 Days)
3