Arcutis Biotherapeutics

Senior Director Consumer & Patient Marketing

USA (On-site)

$240K/yr – $255K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive consumer and patient marketing for dermatology-focused brands, owning campaigns from talent partnerships to performance reporting.

  • Own end-to-end campaigns, including talent partnerships and performance reporting.
  • Must-have: 8–12 years pharma/healthcare marketing with leadership.
  • Standout: experience with non-traditional media activations and emerging channels.

Job Description

Responsibilities

  • Lead end-to-end development and execution of consumer campaigns, including celebrity and patient-advocate partnerships from talent identification through creative execution and performance reporting
  • Define channel strategy across digital, social, streaming, and OOH to maximize reach and resonance of talent-driven activations
  • Build and manage agency relationships to ensure on-time, on-budget delivery of consumer programs
  • Identify and execute non-traditional media activations — including connected TV, Podcasts, social commerce, and experiential — that extend the brand beyond legacy linear TV
  • Partner with media agencies and digital teams to test emerging channels and build measurement frameworks linking media spend to patient outcomes
  • Develop and execute marketing strategies that drive patient acquisition through telemedicine platforms, cash-pay programs, and alternative access hubs
  • Establish and track KPIs for patient pull-through across access channels, ensuring marketing investment translates to patient starts and persistence
  • Collaborate with Market Access, Trade, and Patient Services to align consumer programs with broader access and affordability initiatives
  • Support and contribute to brand evolution and relaunch initiatives, grounding recommendations in patient and consumer insights and ensuring consistent execution across channels
  • Assist in portfolio investment planning, providing brand-level input into resource allocation decisions and lifecycle management priorities
  • Develop differentiation strategies for branded products competing in generic-heavy categories, clearly articulating the clinical and experiential value drivers that justify premium positioning
  • Lead and develop a team of consumer and patient marketing professionals, providing clear direction, regular feedback, and meaningful growth opportunities
  • Foster a collaborative, results-oriented team culture where high performance is expected and recognized
  • Partner effectively with Sales, Medical Affairs, Market Access, and Regulatory to ensure consumer programs are aligned, compliant, and commercially impactful

Requirements

  • Bachelor's degree required; MBA or advanced degree preferred
  • 8–12 years of pharmaceutical, biotech, or consumer healthcare marketing experience, with at least 3 years managing direct reports
  • Experience leading or playing a significant role in celebrity, talent, or patient-advocate-driven consumer campaigns, including ownership of execution and measurement
  • Hands-on experience executing non-traditional media or influencer activations across digital and emerging channels
  • Familiarity with telemedicine, cash-pay, or alternative patient access marketing programs and associated performance metrics
  • Experience working on a branded product competing against generic alternatives, with demonstrated ability to develop and communicate meaningful differentiation
  • Strong analytical and project management skills, with a proven ability to manage multiple programs simultaneously in a fast-paced environment
  • Dermatology or adjacent specialty experience preferred
  • Experience contributing to a brand relaunch or in-market repositioning effort
  • Working knowledge of DTC regulatory requirements for prescription pharmaceutical advertising under FDA guidance
  • Familiarity with patient advocacy organizations in dermatology or immunology