Responsibilities

• Manage the end to end strategy and implementation of our Digital Marketing Activation technology stack including Salesforce Marketing Cloud, (Data Cloud, Marketing Cloud Engagement), Adtech platforms including LiveRamp and Google Marketing Platform, and Zinrelo Loyalty
• Manage the end to end strategy related to Media Data and Analytics managing platforms including Salesforce Datorama and Claravine as well as cleanroom technologies including Infosum, Google Ads Data Hub, and Amazon Marketing Cloud
• Manage the selection and implementation of MarTech platforms to support Data Acquisition and Activation including MessageBird, E-Mail on Acid, Jebbit, and Attentive
• Lead the selection and implementation of key digital marketing technology in support of our global strategy for Consumer Relationship Management, Media Data Onboarding/ Identity Resolution, and Loyalty
• Lead functional requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects
• Contribute to the design and implementation data capture and tagging strategies to enhance personalized targeted experiences and drive business value
• Collaborate with cross-functional teams to integrate MarTech technology and measurement components
• Manage a diverse portfolio of projects with the objective of advancing our CRM, Loyalty, and Digital Marketing capabilities globally
• Manage a team of 10 employees
• Manage vendor relationships with key software and consulting vendors
• Develop, mentor, and assist direct reports in meeting their overall career objectives
• Manage the relationships with global and divisional Marketing teams to advance CRM, Media Activation, and Loyalty strategies and technologies
• Understand the Company’s consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Salesforce Data Cloud, Google Cloud Platform, and Snowflake.
• Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study

Requirements

• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field
• 15+ years professional experience working in Information Technology or Digital Marketing; experience working with enterprise digital marketing platforms and suites (i.e., Salesforce Marketing Cloud), working with CRM, Digital Media Activation, Digital Media Analytics, Digital Marketing, and/or Loyalty platforms
• Experience with Advertising Technology including Google Marketing Platform (Google Campaign Manager, Google Analytics, Onboarding partners including LiveRamp)
• Proven track record in managing large scale initiatives and highly complex technology implementations; working with large scale data systems and transactional customer data records
• Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc.
• Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management.
• Ability to apply agile methodology and sprint development to manage project implementations and backlogs
• Experience leading large full-lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions

Preferred

• Web Analytics experience including Google Analytics 4 and Google Tag Manager; Google Cloud Platform including Big Query, and Cloud Data Storage; experience with Snowflake
• experience implementing Salesforce Data Cloud
• Hands-on experience with LLMs, prompt engineering, and embedding models for business applications
• Experience leveraging and implementing additional marketing technology including SAP Customer Data Cloud (Gigya)
• Experience working cross functionally within brand marketing, ecommerce, or direct to consumer functions.
• Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.
• Exposure to CPG ecommerce marketplace and channels
• Exposure to SAFe framework in previous implementations / projects
• Ambitious, resilient, agile, self-starter
• Desire to lead and build and strengthen a team-oriented environment.
• Excellent verbal and written communication skills as well as customer relationship building skills
• Strong organization and project management skills with the ability to manage complex projects with many stakeholders.

Benefits

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.