Responsibilities

• Develop and execute comprehensive marketing and communications strategies across digital, traditional, and experiential channels
• Lead brand positioning, public relations, and crisis communications to strengthen organizational reputation
• Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics
• Analyze market trends, customer and donor insights, and competitive data to drive measurable outcomes
• Build, mentor, and lead a high‑performing marketing and communications team
• Oversee marketing platforms, tools, analytics, and CRM systems
• Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment
• Drive cross‑functional collaboration with fundraising, operations, and support teams
• Represent Goodwill at community events and external engagements
• Support organizational transformation and change initiatives

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred)
• 7+ years of progressive leadership experience in marketing and communications
• Proven success delivering data‑driven marketing strategies and measurable business results
• Strong experience in brand management, digital marketing, and analytics
• Excellent leadership, project management, and communication skills
• Experience in nonprofit marketing, donor engagement, or community relations strongly preferred
• Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required

Preferred

• Master's degree preferred
• Nonprofit marketing, donor engagement, or community relations experience preferred

Benefits

• Medical, dental, vision insurance
• 403(b) retirement plan
• Paid time off (PTO) and paid holidays
• Employee Assistance Program
• Employee discounts
• Tuition Reimbursement