Responsibilities

• Lead media strategy and integrated planning across a portfolio of healthcare clients, ensuring plans align with business objectives and audience needs.
• Serve as the senior strategic lead for media planning engagements, guiding annual planning, launch strategies, investment allocation, and measurement frameworks.
• Translate complex market dynamics, audience insights, competitive intelligence, and performance data into actionable strategic recommendations.
• Drive audience-first omnichannel planning approaches that connect HCP, patient, caregiver, and consumer engagement opportunities.
• Champion innovation and identify emerging media opportunities, technologies, and measurement solutions that create competitive advantage for clients.
• Manage and mentor junior team members, providing oversight, feedback, and workload direction.
• Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills.
• Serve as a trusted advisor to senior client stakeholders, leading strategic discussions and influencing media investment decisions.
• Present recommendations, performance insights, and future planning opportunities to executive-level client audiences.
• Build long-term client relationships through strategic consultation, proactive problem solving, and consistent delivery excellence.
• Partner with account leadership to identify growth opportunities across existing client relationships.
• Establish planning standards, best practices, and quality control processes across assigned client teams.
• Guide budget allocation, channel strategy, audience prioritization, and KPI development to maximize business impact.
• Partner with Analytics teams to develop measurement frameworks that connect media performance to business outcomes.
• Foster a test-and-learn culture focused on continuous optimization and media effectiveness.
• Lead, mentor, and develop Directors, Associate Directors, and Managers across the planning organization.
• Provide strategic oversight and planning guidance across multiple client teams.
• Support talent development, succession planning, and media capability growth.
• Contribute to agency thought leadership, training initiatives, and planning best practices.
• Support new business efforts through strategic media leadership, pitch participation, and development of differentiated media approaches.
• Contribute to Real Chemistry's media vision by advancing planning methodologies, audience strategies, and measurement capabilities.

Requirements

• 10+ years of media strategy, planning, and investment experience, with significant healthcare, pharmaceutical, biotech, or highly regulated industry experience preferred.
• 5+ years of progressive leadership experience managing teams and developing talent.
• Deep expertise in omnichannel media strategy, audience planning, and integrated communications planning.
• Strong understanding of healthcare media ecosystems across HCP, patient, caregiver, and consumer audiences.
• Demonstrated ability to develop and lead complex, multi-channel media strategies tied to measurable business outcomes.
• Experience building measurement frameworks and translating performance insights into strategic recommendations.
• Proven success in influencing senior stakeholders and presenting to executive-level clients.
• Strong understanding of audience segmentation, media research, attribution, marketing effectiveness, and emerging media technologies.
• Ability to navigate ambiguity, influence cross-functional teams, and drive alignment within complex matrixed organizations.
• Experience contributing to agency growth initiatives, thought leadership, and new business efforts preferred.

Preferred

• A strategic thinker with a strong data-driven mindset
• A proactive and solutions-oriented client leader
• Comfortable managing multiple priorities in a fast-paced environment
• A collaborative team player who leads with accountability and clarity
• Adaptable and energized by change
• Motivated by Real Chemistry’s values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I”

Benefits

• Globally, this includes offices in our key markets with free snacks to keep you running all day long
• generous holiday and paid time off
• options for private medical, dental, and vison plans
• support in saving for the future
• mental wellness coaching and support
• access to more than 13,000 online classes with LinkedIn Learning
• Real Hybrid and Regional Teams (Real HART) approach supports flexibility while fostering in-person collaboration
• Learn more about our great benefits and offerings