Senior Director, Client Marketing

Responsibilities

• Provide leadership as a key decision-maker and program strategist on the CMM/CMS team.
• Develop a new client and new program launch strategy and processes that drive client growth.
• Partner with Client Relations team and Clients to ensure best marketing practices and help grow benefits registration and use.
• Establish scalable best practices for client marketing requests to expand growth opportunities across the team.
• Create and manage a marketing calendar integrating inbound and outbound efforts to deliver a consistent, impactful client and employee experience.
• Drive employee opt-ins with actionable plans that clearly articulate benefit value to clients, employees, and internal teams.
• Develop and lead an engaging events strategy, ensuring events drive employee engagement, consumer awareness, and measurable results.
• Optimize benefits fair materials, event processes, and delivery for enhanced performance.
• Collaborate across the marketing organization to continuously improve and innovate.
• Lead, mentor, and develop a high-performing team to deliver exceptional marketing results.

Requirements

• Bachelor's Degree is required.
• 10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships.

Preferred

• Experience managing strategy, budgets, execution, and outcomes for launches, conferences, and events.
• Proficiency with marketing technology tools that support team success.
• Strong relationship-building skills with internal and external partners to elevate campaign impact.
• Demonstrated success crafting compelling consumer-focused campaigns that clearly communicate value to employees.
• Comfort operating in a fast-paced environment with multiple moving parts and cross-functional collaboration.

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness