Senior Director, Business Analytics- 27897- US Bank at Omnicom Media | Chicago, IL | $140K/yr – $165K/yr

Omnicom Media

Senior Director, Business Analytics- 27897- US Bank

Chicago, IL (On-site)

$140K/yr – $165K/yrSenior Level11+ years expFull time

Posted 2 months ago

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Job Summary

Own the analytics advisory track by building audience segmentation, measurement plans, and data storytelling that translates complex analytics into clear decision guidance for brand portfolios.

Audience & measurement: lead segmentation and plan execution to drive business impact.
Client advisory: act as a trusted advisor on audience strategy and advanced analytics with senior stakeholders.
Innovation & mentorship: surface industry shifts, explore new data sources and technologies, and coach teams to grow skills and impact.

Job Description

Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.

Lead the consumer segmentation and audience identification processes.

Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics

Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)

Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.

Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.

Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.

Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.

Providing ad hoc support to the clients to solve broad strategic marketing problems.

Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

Recruit new talent.

Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Knowledge of agency-side media campaign planning and execution process is desirable

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval