Associate Brand Manager
Nordic Naturals
Watsonville, CA (Remote)
$103K/yr - $119K/yrIn-houseFull-timeMid level3+ years exp.
4 hrs ago
Senior Director of Brand Strategy - Turf
Atlanta, GA (On-site)
Salary Not AvailableSenior LevelFull time
Posted 4 months ago
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Job Summary
Drive Shaw’s brand strategy and portfolio leadership for turf and related brands, translating market insights into growth-focused action across marketing, sales enablement, and partnerships.
- Own the brand strategy and product portfolio for Shaw Turf brands, guiding lifecycle from launch to end-of-life.
- Must-have: Proven brand management leadership with ability to translate market research into value.
- Standout: Cross-functional influence across Sales, R&D, and leadership to drive IBP and strategic partnerships.
Job Description
Responsibilities
- Define brand direction and guidelines for SST, SG, and SWG.
- Ensure brand consistency across all marketing efforts.
- Lead market research and competitive analysis to inform strategy.
- Define target customer segments and align with product goals.
- Champion product lifecycle from launch to end-of-life.
- Shape marketing direction across traditional, digital, events, and partnerships.
- Provide Sales with impactful presentations and collateral.
- Establish profitable, competitive pricing strategies.
- Monitor brand performance and drive growth with data-driven actions.
- Align franchise strategy and national partnerships with ROI focus.
Requirements
- Bachelor’s degree or higher in Business, Finance, Marketing
- Proven brand management experience with track record of strategy implementation
- Strong leadership to inspire and guide a team
- Excellent analytical skills translating market research into value
- Exceptional communication and collaboration across departments
- Creative and strategic thinker with focus on innovation
Shaw Industries
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with approximately $6 billion in annual sales and 18,000 associates worldwide.
