Senior Director of Brand Strategy - Turf

Dalton, GA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and lifecycle leadership for Shaw Sports Turf and partners, guiding market insight, segmentation, and partnerships to fuel growth.

  • Own and drive the brand strategy, lifecycle management, and market insight across Shaw Sports Turf, Shawgrass, and Southwest Greens.
  • Must-have: Proven brand management experience with demonstrated strategy implementation.
  • Standout: Ownership of national partnerships and sponsorships (MLB, NFL, CFP) and franchise strategy across territories.

Job Description

Drive brand strategy and lifecycle leadership for Shaw Sports Turf and partners, guiding market insight, segmentation, and partnerships to fuel growth.

  • Own and drive the brand strategy, lifecycle management, and market insight across Shaw Sports Turf, Shawgrass, and Southwest Greens.
  • Must-have: Proven brand management experience with demonstrated strategy implementation.
  • Standout: Ownership of national partnerships and sponsorships (MLB, NFL, CFP) and franchise strategy across territories.
Shaw Contract EMEA logo

Shaw Contract EMEA

Shaw Contract believes innovative design inspires change. The way we live, work, think, create and heal - all made better by design. As a global design leader for commercial spaces, our Cradle-to-Cradle Certified products perform in commercial spaces around the world and are engineered for beauty, durability and sustainability. The commercial brand of Shaw Industries, Shaw Contract combines the expertise of the world’s largest carpet manufacturer with the financial stability of a Berkshire Hathaway subsidiary. We have EMEA offices on London, Paris and Dubai.View our products in YOUR room with the 'View in My Room' visualisation tool

Founded in 1957
London, England, GBR
20 employees (4 in marketing)