Responsibilities

• Lead strategic development and responses to client briefs of all sizes — crafting compelling narratives and high-quality solutions that win business quickly and confidently.
• Act as strategic lead on key client meetings alongside Sales, presenting with authority and bringing creative rigour to every interaction.
• Support renewals and upsell opportunities by identifying strategic angles that add measurable value for clients.
• Develop and apply robust measurement frameworks to demonstrate campaign impact and continuously raise the quality of our outputs.
• Package and productise Pubity’s offerings around tentpole events (e.g., Super Bowl, Valentine’s Day, World Cup, Coachella) and build evergreen solutions that scale.
• Drive innovation in campaign formats, contributing to Pubity’s differentiation in the youth-culture and Gen Z publisher space.
• Leverage AI tools (e.g., ChatGPT, Midjourney, Claude) for insights, ideation, and deck creation — improving output speed and quality across the team.
• Collaborate cross-functionally with Creative, Production, and Sales to build integrated, client-ready strategies that feel cohesive and on-brand.
• Partner with regional teams to ensure consistency of messaging, positioning, and strategic approach across markets.
• Lead with strong project management discipline — owning timelines, managing multiple concurrent workstreams, and keeping quality high under pressure.