Own the end-to-end product marketing lifecycle for launches, tying strategy to customer segments and cross-product adoption while safeguarding brand voice and compliance across owned channels.

• Launch governance: master plan, gate process, and cross-org dependencies to ship on time.
• Messaging and positioning: translate segmentation into differentiated messaging and maintain a live competitor matrix.
• Cross-product adoption: set adoption targets on every launch and produce messaging enablement for consistent differentiation.
• Launch tracking: monitor on-time rate, gate adherence, cross-product adoption, and message consistency.
• Content & brand standards: own messaging and editorial standards across owned social and communications; ensure a consistent brand voice.
• Communications & PR: own brand moments and launch narratives; amplify executive voices and turn earned moments into owned content.
• Function operation & scaling: build and operate this function and track channel engagement, audience growth, and share of voice.
• Creative quality & production: own the end-to-end production pipeline, compress cycle time, and scale resources without quality drift.
• Testing framework: move to structured testing for owned and brand creative; feed learnings into paid-creative work with the Performance team.
• Measurement: track creative production volume, on-time delivery, and brief-to-launch cycle time.