Responsibilities

• Brand Strategy, Customer Insights & Growth
• - Own and evolve the long-term Philz brand strategy, positioning, architecture, voice, and visual identity while protecting the equities that make the brand distinctive.
• - Translate company growth priorities into a clear brand strategy that supports customer acquisition, retention, store growth, ecommerce, and wholesale.
• - Build a deep understanding of current and future Philz customers through research, customer data, market insights, and competitive intelligence.
• - Establish and track meaningful brand health measures, including awareness, consideration, preference, customer sentiment, and other indicators of brand strength.
• - Connect brand investment to commercial outcomes including customer acquisition, store traffic, sales, frequency, and market penetration.
• - Identify emerging consumer, cultural, and category trends that can strengthen Philz's relevance and differentiation.
• - Serve as the senior steward of the Philz brand, ensuring major marketing and business decisions reinforce long-term brand equity.
• Integrated Marketing, Creative & Brand Experience
• - Lead the development of annual and multi-year integrated marketing strategies designed to build awareness, attract new customers, and deepen relationships with existing customers.

Requirements

• 12+ years of progressive brand and marketing leadership experience, including significant experience leading a consumer brand within multi-unit food and beverage retail, restaurants, or quick-service restaurants.
• Demonstrated experience leading brand strategy for a business with a meaningful physical retail footprint.
• Experience helping a consumer brand scale into new locations and markets while protecting brand consistency and customer experience.
• Strong understanding of the relationship between brand building and commercial performance, with demonstrated ability to connect marketing investment to customer acquisition, traffic, sales, and growth.
• Deep experience developing brand positioning, integrated marketing campaigns, creative strategy, customer insights, and go-to-market strategies.
• Experience leading across multiple customer channels, ideally including physical retail, ecommerce, and other distribution or wholesale channels.
• Demonstrated success building integrated marketing programs across paid, earned, owned, social, experiential, influencer, partnership, and retail channels.
• Strong understanding of local store marketing and new-store opening strategies within a multi-unit retail or restaurant environment.
• Experience leading internal creative and brand teams and managing external agencies and partners.
• Strong customer orientation with experience using consumer research, customer data, market intelligence, and performance analytics to inform decisions.

Benefits

• medical, dental, and vision insurance
• company-paid basic life insurance
• optional family life insurance
• 401(k) with company match
• flexible spending accounts
• commuter benefits
• mental health support
• holiday pay
• Flexible Time Off & Sick Time
• Team Member discounts