Responsibilities

• Brand Strategy & Stewardship
• - Evolve and scale SiriusXM’s brand identity, positioning, and messaging architecture across all consumer touchpoints.
• - Conduct ongoing market, competitive, and consumer research to identify insights that shape impactful brand strategies.
• - Author high-impact strategy decks and business cases to clearly communicate brand direction, launch plans, and ROI to leadership and internal stakeholders.
• - Ensure absolute consistency in brand voice, visual identity, and values across every department.
• - Set a multi-year Brand Marketing strategy and translate functional priorities into objectives, policies, and operating plans for multiple teams.
• - Develop and authorize brand governance standards and implementation practices that guide how the brand is expressed across the organization.
• Creative Direction & Campaigns
• - Oversee the ideation, production, and execution of breakthrough, multi-channel brand campaigns across paid, owned and earned.
• - Champion creative excellence, pushing boundaries to create memorable, cultural, and industry-defining work.

Requirements

• Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
• Typically has 12 or more years of experience with 6 or more years of management experience.
• Leadership Skills: You’re a people manager who has experience leading teams. You’re someone that has a clear vision and strategy for your org. You know how to effectively communicate department goals to your team, as well as motivate and support your people in meeting those objectives. You always put your people first – you listen, inspire and coach.
• Entrepreneurial: You’re a self-starter who gets excited at the chance to run initiatives end-to-end with full ownership and autonomy. You have no problem getting down in the weeds but can also pivot to be strategic and provide thought leadership support.
• Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
• Analytical & Intensely Curious: You have a strong aptitude for data and reporting. You are familiar with and embrace tools of the trade including Tableau or similar BI platforms (i.e. Adobe reporting, Google Analytics, etc.). You are constantly analyzing all available data. You’re always building a roadmap of hypotheses and experiments to test to improve results for the business.
• You’re a Facilitator: You are acutely aware of all the moving pieces necessary to build campaigns and can collaborate with other groups to execute.
• You have a creative streak: A keen eye for top performing creative and the ability to work with multiple stakeholders and design and copywriting teams to develop best in class creative executions.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.